1) Because you want to SMELL like a High School Musical
2) I'm not opposed to spaces or design or guys or books. I'm just opposed to the advocacy of egregiously poor taste defined as "for men".
3) Why is the poster for TIFF 08 so boring this year? Am I the only one who finds it boring? Maybe having crummy eyesight and occasional attentional difficulties does not make me the biggest fan of "blurry" as a design choice.