So remember the hullaballoo about Gwyneth Paltrow's "lifestyle" blog, "Goop"?
I just went to www.goop.com and it was the site for Chrysler's "neighborhoor electric vehicle", the Peapod. (A very cute smiley car perfect for those of us afraid of biking in the city.)
It took me while to figure out what was going on, but at least I did before I published this post.
The difference is in the www.
http://goop.com sans "w", as befits her politics, is Gwyneth's show-and-tell lifestyle site.
For a moment there, I thought Paltrow had created an elaborate ruse to bring people over to the electric car, but no, her site and her ambitions for it are real.
Addendum: GEM is now "Global Eco Mobility" which was Global Electric Motorcars. Seems like Chrysler has rebranded to launch the Peapod.